Veridooh

Veridooh is a technology company that provides independent verification, campaign automation, reporting, and intelligence for the out-of-home advertising industry. Headquartered in Sydney, Australia, on Castlereagh Street, the company describes itself as a leading platform for independent measurement of outdoor campaigns. Its proprietary SmartCreative technology collects ad-level data directly rather than relying on media owner systems, allowing advertisers and agencies to verify how their campaigns actually ran. The platform tracks more than 400 metrics, including panel play counts, exposure time, and creative execution, and unifies data from digital, programmatic, and static out-of-home formats within a single dashboard.

Veridooh organizes its offering into several products. Its verification product delivers real-time tracking and measurement of live campaigns, while its programmatic product provides impression-based reporting for programmatic buys. A collaboration product automates campaign delivery and coordination among stakeholders such as advertisers, agencies, and media owners, and an intelligence product supplies analytics and insights that clients can use to optimize spending. By operating independently of the systems owned by media vendors, the platform aims to give buyers an objective record of delivery and audience exposure.

Veridooh states that it works with major global brands and agencies, including Google and Unilever. The company is involved in industry organizations including the Outdoor Media Association, IAB Australia, and the DPAA, reflecting its role in advancing measurement standards and accountability across the digital and traditional out-of-home advertising market internationally for both static and dynamic formats.