QMS

QMS is an Australian digital out-of-home specialist that describes itself as a leader in DOOH, operating a multi-platform portfolio of high-impact outdoor assets. The company's inventory is heavily digitized -- around 96 percent digital -- and it emphasizes large reach, claiming its national large-format billboards reach 94 percent of Australians and that its network achieves 98 percent reach of metropolitan Australians over a four-week period. Its portfolio spans several environments, including national large-format billboards that deliver brand fame and scale, City of Sydney digital street furniture reaching millions of people across dozens of suburbs, exclusive Gold Coast street furniture, a convenience network of 470-plus panels across 7-Eleven locations reaching around 7.5 million Australians weekly, and a premium exclusive airport network at Canberra Airport.

QMS operates as a strategic media owner across Australia, New Zealand, and Indonesia, and it has significant sports-media investments, having spent heavily to build stadium and sport advertising assets. In New Zealand the company owns MediaWorks, moving to full ownership in 2025 after acquiring the remaining minority stake, which combines outdoor and radio media across that market. QMS holds roughly 15 percent of the Australian outdoor advertising market.

By concentrating on premium digital billboards, digital street furniture, retail-convenience networks, airports, and stadium sport media rather than static roadside posters alone, QMS positions itself as a technology-forward DOOH operator serving advertisers across the Australia, New Zealand, and Indonesian markets.