National Retail Solutions Digital Media (NRS Digital Media)

NRS Digital Media, a division of National Retail Solutions, operates a digital out-of-home advertising network reaching consumers inside independent retail locations across the United States. According to its own site, the network spans more than 34,000 independently owned stores and over 39,000 measured point-of-sale digital screens in more than 8,500 zip codes, capturing roughly 298 million weekly store visits and 1.9 billion annual transactions representing about $25 billion in network sales.

The company positions itself as the exclusive retail technology and media supplier to its locations, emphasizing that its network does not include chains and does not overlap with other media providers, giving advertisers an otherwise hard-to-reach hyper-local independent retail audience such as convenience stores, bodegas, liquor stores and grocers. NRS highlights capabilities that combine media with its own retail transaction data, including product-scan and SKU-level insights, zip-code-level geographic precision, multicultural audience targeting using first- and third-party data, and the ability to attribute campaign-driven sales lift.

Buying options include direct deals and private marketplaces with flexible terms and no forced minimums. The offering is presented as a turn-key in-store retail media network for brands seeking measurable point-of-purchase reach in underserved small-business retail channels.