Alight Media

Alight Media is one of the fastest growing out-of-home media owners in the United Kingdom, specialising in digital billboards and classic and digital six sheet poster formats. Founded in the late 2010s and based in London, the company has expanded rapidly to become one of the country's larger digital billboard networks in a relatively short period. Alight operates a national portfolio of digital 48 sheets alongside classic and digital six sheets, supported by screens in leisure and hospitality environments.

The company reports that its digital billboard network reaches over half of all United Kingdom adults each month across roughly 146 towns and cities, and it has highlighted milestones such as installing its five hundredth digital billboard. Alight emphasises the incremental reach of its estate, noting that a significant share of the audience who see its screens do not encounter advertising on other digital billboard networks, which it positions as a distinct planning advantage for advertisers. Its inventory is measured through Route, the official audience measurement body for out-of-home in Britain, and the company has claimed leading positions for digital billboard reach in Route data.

Alight offers advertisers the ability to run campaigns nationally or in specific regions, targeting audiences along everyday commuting and shopping journeys. Through continued investment in new sites and a focus on data led planning, Alight Media has established itself as a notable independent challenger among the established major players in the British out-of-home sector.