APG|SGA

APG|SGA is the leading out-of-home advertising company in Switzerland, operating one of the country's most extensive networks of analogue and digital advertising spaces. The company markets roughly 150,000 advertising faces nationwide, spanning classic paper posters in a range of formats, digital screens, and eye-catching large-format MegaPoster installations that can cover several hundred square metres of building facade. Its inventory reaches audiences across streets, city centres, and public spaces, as well as in transit environments including trains, trams, and buses, at airports such as Zurich, in shopping centres, and on mountain railways serving tourist regions.

APG|SGA holds long-standing concessions with municipalities, transport operators, and private property owners, giving it privileged access to premium locations throughout the country. Organised into regional sales divisions covering Zurich, eastern and south-eastern Switzerland, and the French-speaking Romandie, the company can deliver both nationwide campaigns and targeted local coverage in the nation's linguistic regions. In recent years APG|SGA has expanded its digital out-of-home footprint and invested in programmatic trading, audience measurement, and data-driven planning tools to help advertisers optimise reach and impact.

As a publicly listed company with roots dating back to 1900, it combines a large owned media estate with production, logistics, and sales services. APG|SGA positions itself as a sustainable, innovation-focused media owner and remains the reference point for outdoor advertising across Switzerland, serving local businesses, national brands, and international advertisers alike.