Goldbach Neo

Goldbach Neo is a Swiss out-of-home advertising operator that markets a nationwide portfolio of traditional posters and digital advertising screens. Based in Hünenberg in the canton of Zug, the company emerged from the integration of Neo Advertising and the outdoor activities of the Goldbach group, building one of Switzerland's significant digital out-of-home networks. Its inventory is positioned in high-traffic environments, including busy roads, urban centres, petrol stations, airports, shopping centres, and public transport locations, allowing advertisers to reach commuters, motorists, shoppers, and travellers across the country.

Goldbach Neo offers both classic poster billboards and a growing estate of advertising screens, which it groups into roadside, retail, mobility, and airport segments to match campaign objectives with the most relevant contexts. The company places particular emphasis on programmatic digital out-of-home, marketed under its Connect proposition, which enables automated, data-driven buying of screen inventory with targeting by time, location, and audience context. This programmatic capability has made its network accessible to demand-side platforms and connected trading systems, positioning Goldbach Neo as a technology-forward media owner within the Swiss market.

Operating across the country's German-, French-, and Italian-speaking regions, the company supports both national campaigns and more localised placements. Goldbach Neo combines owned and marketed inventory, production and logistics services, and digital planning tools, positioning itself as a modern outdoor advertising partner for brands and agencies seeking measurable, flexible out-of-home reach throughout Switzerland.