Grupo Redext

Grupo Redext is one of Spain's principal out-of-home advertising companies, specialising in large-format outdoor media across the country. Formed from the union of several complementary businesses and based in the Madrid area, at San Sebastián de los Reyes, the company operates a national portfolio of more than two thousand advertising faces. Its inventory centres on large-format outdoor formats, including billboards, freestanding monopost structures, backlight and frontlight panels, and a growing estate of digital screens, complemented by annual circuits and dynamic digital image supports.

Redext positions itself as a leader in large-format outdoor advertising in Spain, emphasising prominent roadside and urban locations that deliver high visibility and broad reach for national and regional campaigns. The company offers integrated planning across its network, helping advertisers combine coverage and impact through both static and digital media, and it has invested in the digitalisation of premium sites to enable animated and dayparted creative. Serving brands, agencies, and local advertisers, Grupo Redext provides nationwide reach together with targeted placements in key markets.

The company has been part of the consolidation reshaping the European out-of-home sector: it has been acquired by the British outdoor infrastructure specialist Wildstone, backed by Antin Infrastructure Partners, strengthening its access to capital and premium advertising locations. With decades of experience since its origins in the 1980s, Grupo Redext remains an established media owner in the Spanish outdoor market, focused on high-impact large-format and increasingly digital advertising.