SignValue

SignValue is a specialized valuation, brokerage and advisory firm serving the out-of-home advertising industry from its base in Mesa, Arizona. Rather than fabricating or installing signs, SignValue focuses on determining what billboards, signage assets, sponsorships and naming rights are worth, and on advising owners, investors and public agencies on transactions involving them. The firm reports more than 60 years of combined experience in the out-of-home industry, over 1,500 engagements and management of more than 25,000 locations.

Its core services include certified appraisals, broker price opinions, lease analysis, and sponsorship and naming rights valuations, along with billboard acquisition support for both buyers and sellers, easement and land interest sales, and lease negotiations. SignValue also provides government agency consulting, eminent domain services and mass appraisals, making it a frequent resource in condemnation and right-of-way matters where the value of off-premise advertising signs must be established. The firm's expertise is reflected in its publication, in association with the American Society of Appraisers, of a detailed guide to billboard appraisal covering valuation methodology, site lease analysis and related value issues.

Within the OOH ecosystem, SignValue serves sign owners, financial institutions, attorneys and public agencies that need independent, defensible opinions of value for lending, litigation, mergers and acquisitions, tax and eminent domain purposes, offering both restricted and complete appraisals tailored to each client's specific needs.