MOP

MOP, or Multimédia Outdoors Portugal, is one of the largest out-of-home advertising operators in Portugal, ranked as the second biggest player in the national market. With more than two decades of experience and a portfolio of over twenty different outdoor products, the company offers advertisers extensive national coverage through more than 13,500 advertising positions across the country. MOP is distinguished as the operator with the most relevant presence in transport advertising in Portugal, and it is the only company with a meaningful footprint across all the main sub-segments of the sector, spanning public transport, billboards, and street furniture such as mupis.

Its products are organised into categories addressing coverage, high impact, brand experience, and digital, incorporated into networks of large and small formats as well as decorated vehicles, allowing advertisers to combine broad reach with high-visibility and experiential placements. The company has invested in digital out-of-home, expanding its screen inventory and pursuing partnerships to grow digital outdoor advertising, including a collaboration with the energy company Galp to deploy digital media at fuel station locations nationwide. Based in Portugal and serving national and local advertisers, agencies, and brands, MOP emphasises its leadership in transport networks, the breadth of its product range, and its ability to deliver integrated campaigns across multiple environments.

With its combination of transit dominance, national coverage, and expanding digital capabilities, MOP is a central media owner in the Portuguese out-of-home advertising market.