V&M Sustainable Mobility/SOMO

V&M Sustainable Mobility, operating as SOMO, is an out-of-home media company that runs what it describes as New York City's largest digital taxi top network. The company mounts digital displays on the roofs of hybrid-electric yellow cabs, connecting advertisers with urban audiences as vehicles move through the city. SOMO frames its business around sustainable mobility, emphasizing the link between environmental quality and media, and states that it operates within one of the largest hybrid-electric yellow taxi fleets in the world.

Its network works in coordination with the city's Taxi and Limousine Commission framework, and the company reports equipping roughly 2,000 yellow taxis with approximately 4,000 digital taxi top screens. Based in New York at an address on West 34th Street, SOMO focuses primarily on the New York City market, where taxi-top media offers advertisers broad geographic coverage of Manhattan and surrounding boroughs and the ability to reach pedestrians, drivers, and commuters throughout the day. The company presents itself as part of the GPO Vallas family, drawing on that parent organization's urban greening and sustainability expertise.

By pairing digital out-of-home displays with a lower-emission vehicle fleet, SOMO markets a media product that it says aligns advertiser messaging with environmental responsibility. The digital format allows for scheduled and rotating creative across the fleet, giving brands flexible, location-aware exposure across one of the busiest urban advertising environments in the United States for both national and local campaigns.