Van Wagner Sports & Entertainment

Van Wagner Sports and Entertainment is the sports-focused division of Van Wagner, a New York based media company with deep roots in out-of-home advertising. The business combines the services of a full-service sports marketing agency with a substantial portfolio of owned-and-operated media assets. Its signature out-of-home offering places brands directly within televised sports, positioning signage behind home plate, courtside and along the fields of play at more than 300 professional and collegiate teams so that advertisers gain repeated, camera-visible exposure during broadcasts.

The company also operates what it describes as the largest aerial media business in the United States, flying aerial billboards and creating skytyping messages above stadiums, beaches, races and major events. Complementing these placements, Van Wagner Sports and Entertainment produces live events, manages college sports marketing partnerships and develops broadcast and content solutions for teams, leagues and Fortune 500 brands. Because it controls its own signage and aerial inventory rather than acting purely as an advisor, the firm functions as both a media owner and a marketing partner.

Its client roster spans the NFL, NBA, MLB, NHL and NCAA, along with international properties such as the Pan American Games and FIFA events. By pairing place-based and experiential media assets with sales, activation and production expertise, the company helps advertisers reach large live and televised sports audiences. This dual role distinguishes it within the out-of-home landscape, blending traditional stadium and aerial advertising with modern sports sponsorship and event execution.