Wally Projects

Wally Projects is a media studio focused on projection-based out-of-home advertising and experiential campaigns. According to its own website, Wally produces dynamic, multi-platform advertising content at the intersection of advertising, film, fashion and experiences, aiming to transform how local communities connect with outdoor content through immersive 'Wally moments.' Rather than static placements, the company builds engagement-driven campaigns using patent-pending projection technologies, interactive installations, augmented reality and storytelling to turn building walls and public surfaces into large, attention-grabbing canvases. Wally positions itself as a pioneer of modern projection advertising and states it has built one of the largest networks of premium projection locations in the United States, referencing on the order of 100-plus permitted walls and multi-billion social/impression reach.

Its network spans four major U.S. markets: Los Angeles, New York, Miami and Boston. The company's own materials list work with major brands including Adidas, Airbnb, Cartier, Grey Goose, Heineken, Diesel and Lufthansa, underscoring an active advertiser roster. Wally is headquartered in New York and provides contact details for campaign inquiries on its live site.

As a media owner and creative studio combining projection media placement with experiential production, Wally Projects serves brands seeking disruptive, high-engagement outdoor advertising beyond traditional billboards.