OpenFortune
OpenFortune is a place-based advertising media company that inserts branded messages into fortune cookies served at restaurants. Per its own site, the company turns a previously ad-free moment into a marketing touchpoint: "Your brand becomes part of the conversation at the table, and beyond." It prints ads on the paper slips inside fortune cookies distributed through a large network of restaurants, and describes distribution at scale reaching tens of millions of cookies monthly across a broad restaurant footprint and a global base of consumers who open fortune cookies each year.
OpenFortune positions its offering as combining traditional out-of-home principles with an experiential, hyper-targeted approach that reaches diners during a relaxed, receptive moment, and it cites strong unaided brand-recall performance for the format. The company operates as the owner/operator of this ad network, selling the inventory to advertisers; its client roster includes major brands such as Disney, Hulu, Warner Bros., Duolingo, Purple, and ZipRecruiter.
Headquartered in New York, OpenFortune describes ambitions to expand its platform globally, giving it worldwide place-based coverage through restaurant partners rather than a single local market.
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