Rec Media

Rec Media is a specialty out-of-home advertising company, based in Calgary, Alberta, that operates a network of media placements inside community recreational facilities across North America. The company aggregates and executes campaigns for national, regional, and local advertisers, providing a single point of contact for placing advertising in arenas, sports complexes, and other activity venues. Its network reaches more than four thousand five hundred facilities across Canada and the United States, spanning major and smaller markets, and includes ice arenas, indoor soccer fields, ski resorts, curling rinks, baseball diamonds, basketball courts, football fields, and outdoor athletic parks.

Rec Media offers a wide variety of formats within these venues, including rinkboards and dasherboards, wallboards, framed posters, wall murals, mega banners, floor decals, stair risers, glass decals, ice resurfacer and door wraps, ski lift panels, and outdoor field signage. It also operates a digital out-of-home network and provides experiential advertising as well as naming rights and sponsorship opportunities. The company emphasizes grassroots community engagement and access to captive audiences of families and decision-makers, noting that visitors spend an extended period of time inside each facility.

By concentrating on recreational and sports environments, Rec Media gives brands a place-based alternative to traditional roadside and transit media. Advertisers can contact the company to plan single-market or multi-market programs across its facility network. As an operator of place-based inventory, Rec Media focuses on connecting brands with audiences in community sports and recreation settings throughout North America.