Hispanic Indoor Media

Hispanic Indoor Media, Inc. (HIM) is a place-based out-of-home media company founded in 2002 that specializes in connecting brands with Hispanic and Latino audiences within their local communities on a national scale. The company describes itself as the largest place-based OOH network focused specifically on reaching U.S. Latino consumers, saturating neighborhoods through exclusive advertising partnerships inside everyday retail and service venues.

Its media environments include supermarkets, convenience stores, laundromats, pharmacies, physician offices, salons, barber shops, restaurants, check-cashing centers and Asian supermarkets, spanning both static formats such as posters and banners and digital displays installed at storefronts and interior locations. Through these venue partnerships, HIM offers advertisers targeted media vehicles designed to reach consumers repeatedly as they move through daily errands and routines. The company reports relationships with more than 200,000 venue partners, coverage across 200-plus designated market areas and thousands of delivered campaigns over two decades in business.

Its sister division, In Place Media, extends the same place-based model to broader and harder-to-reach audiences including Asian, Black, general-market and LGBTQIA+ consumers, allowing advertisers to layer multicultural and mainstream targeting through a single operator. Headquartered in the Buffalo, New York area, HIM markets itself to brands and agencies seeking community-level, culturally relevant out-of-home exposure that traditional roadside media cannot easily deliver. By combining a national venue footprint with neighborhood-level placement and audience specialization, the company positions place-based media as an efficient way to engage multicultural shoppers where they live and shop.