adFUZE

adFUZE is the out-of-home advertising offering of FUZE Technology, a Los Angeles company that runs an integrated advertising and hardware ecosystem. The adFUZE service combines connected TV (CTV) and digital out-of-home (DOOH) inventory into campaigns the company describes as dynamic and targeted for brand engagement. Rather than static billboards, adFUZE centers on digital screen formats delivered across venues where FUZE places its own hardware, including chargeFUZE mobile charging stations. These devices sit in high-traffic locations and collect first-party consumer data, which the company uses to inform audience targeting and measurement for advertising clients.

This hardware-plus-media model lets FUZE tie physical placements to data-driven ad delivery within a single ecosystem. The company works with venue operators and hospitality brands across entertainment, dining, retail and resort settings, listing partners such as ASM Global, Live Nation, MGM Resorts, Simon Property Group and Westfield. Through these networks, adFUZE reaches audiences in arenas, restaurants, shopping centers and similar place-based environments. The company positions its combination of Internet-of-Things hardware and advertising technology as its main differentiator, emphasizing the ability to capture consumer data at the point of engagement while serving relevant messaging on connected screens.

FUZE Technology is headquartered at 3100 E 12th Street in Los Angeles, California. Its adFUZE service is aimed at brands seeking measurable, venue-based digital campaigns that blend CTV and DOOH reach across its venue partner network.