Placebased Media

PlaceBased Media is a national place-based out-of-home (OOH) and digital out-of-home (DOOH) advertising media company that reaches audiences where they live, learn, work, and shop. The company advertises across 300-plus markets in all 50 states and specializes in contextual, venue-based placements in high-traffic environments. Its venue network spans healthcare settings such as clinics, pharmacies and point-of-care locations; educational venues including high schools, colleges and universities; community spaces such as community centers, senior centers and faith-based organizations; retail environments like grocery stores, convenience stores and gas stations; bars and restaurants; and urban panels.

PlaceBased provides an end-to-end service model that includes media strategy, planning and execution; creative formatting and ad creation; in-house production facilities; campaign compliance and audit services; and proof-of-performance reporting with photos, location mapping and metrics. The company emphasizes precision audience targeting, including multicultural and specialized segments such as African American, Hispanic/Latino, Asian American, LGBTQ+, aging populations, and military and veteran audiences. It frequently supports public health campaigns, nonprofit organizations, and brand awareness initiatives, delivering contextual messaging in venues near the point of decision or purchase.

By combining owned and operated place-based inventory access with strategy, production and reporting, PlaceBased positions itself as a full-service partner for advertisers seeking measurable, context-driven reach outside traditional roadside billboards.