Big Tree Outdoor

Big Tree Outdoor is Malaysia's leading out-of-home advertising solutions provider, offering an integrated suite of outdoor media across the country. Established in 1994 and later acquired by media group Media Prima Berhad, the company has long set benchmarks in the Malaysian outdoor industry. It manages a large nationwide estate of more than two thousand advertising spaces spanning multiple concessions in cities, along expressways, across transit networks, in retail hubs and at airports, offering both static and digital formats. The company's billboard portfolio includes overhead panels, unipoles and arches positioned along major highways and within urban centres, giving advertisers high-visibility large-format placements.

Big Tree is also recognised as a pioneer of transit advertising in Malaysia, having introduced advertising on public transport systems including light rail and monorail networks, extending brand messages into commuter environments. Its retail and airport media add place-based and captive-audience opportunities to its broad format mix. By combining roadside billboards, expressway media, transit systems, retail environments and airport concessions, Big Tree offers advertisers comprehensive national coverage through a single operator. Its scale and range of concessions allow brands to build campaigns that reach audiences across the places they travel, commute, shop and fly.

As part of a major integrated media group, the company can also connect outdoor placements with wider media offerings. Serving national and international brands through agencies and direct relationships, Big Tree Outdoor positions itself as the country's foremost out-of-home network, delivering integrated static and digital outdoor advertising across Malaysia.