Plan B Media

Plan B Media is one of Thailand's largest out-of-home media companies, operating an extensive and diversified network of advertising assets across the country and beyond. Headquartered in Bangkok, the company organises its inventory into several categories: classic billboards and street furniture, transit media, digital screens, retail media and airport media. This breadth allows advertisers to reach audiences across roadside, commuter, retail and travel environments through a single operator. The company's classic estate includes thousands of billboard and street furniture panels in various formats nationwide, while its transit portfolio covers buses, mass transit stations on Bangkok's rail systems and ride-hailing vehicles.

Its retail media network extends to many thousands of screens in shopping centres and point-of-purchase environments, and its airport media spans dozens of airports across Thailand. Plan B places strong emphasis on digital out-of-home, operating hundreds of premium digital screens and thousands of digital displays across its networks. The company promotes advanced capabilities including three-dimensional illusion effects, synchronised screen content, interactive experiences and live customisation delivered through a programmatic platform, positioning itself as an innovator in dynamic outdoor media. Beyond Thailand, the company has extended its footprint into international markets, with operations and partnerships referenced in locations such as New York, Singapore, Malaysia and Laos.

By combining massive domestic scale across multiple formats with digital innovation and selective international presence, Plan B Media offers advertisers comprehensive out-of-home coverage. The company positions itself as a leading integrated outdoor and digital media network in Thailand and the wider region.