Rise

Rise is an omnichannel media agency, part of Quad, with offices including a Chicago location on South Wacker Drive. The agency provides audience intelligence, media planning and activation, and measurement and optimization services for advertisers across the United States. Rise distinguishes its approach by planning locally first and then scaling successful tactics nationally, describing a bottom-up, hyperlocal strategy built on household-level data that it says covers hundreds of millions of consumers. Its media capabilities span a wide range of channels, including digital, programmatic, social, search, online video, and offline media such as out-of-home advertising.

Within out-of-home, the agency incorporates roadside, digital, and place-based formats into broader campaigns that connect audiences across screens and physical environments. Rise emphasizes data-driven targeting using proprietary household insights, coordination across many local markets simultaneously, and real-time performance visibility supported by analytics and automation. The agency maintains partnerships with major media and technology platforms, and it has been recognized in industry analyst research covering media management services. By combining audience data with cross-channel activation, Rise aims to help brands allocate budget efficiently and adjust campaigns based on measured results.

As a media agency and buyer rather than a media owner, Rise focuses on planning and purchasing advertising on behalf of its clients rather than operating its own inventory. Brands can engage the agency to develop full-funnel strategies that integrate out-of-home with digital and traditional media across national footprints assembled from many local markets.