Sportrons Jumbotron Network
Sportrons (styled SPOrTrONS) operates a place-based advertising network that places brand messages on Jumbotrons, LED boards and video screens inside sports and live-entertainment venues. According to its own site, operated under Dakan, LLC and based in the Chicago area, Sportrons positions itself as a large digital out-of-home sports network reaching fans across professional and college venues nationwide, spanning hundreds of venues, multiple leagues and tens of thousands of events. Its flagship concept, described as Implied Sponsorship, is pitched as a way for advertisers to associate a brand with a team, event or venue at a fraction of the cost of a traditional sponsorship.
Services outlined include in-venue digital display advertising, sports-marketing consulting and venue media analysis, mobile and social fan-engagement components, and hospitality and on-site activation experiences such as meet-and-greets and event access. The company markets a single point of purchase for planning and buying digital advertising across many sports venues, combining video and animated creative on large screens with complementary web and mobile reach. Sportrons emphasizes strategic sports partnerships, branded concession and kiosk opportunities, and integration of on-site activation with broadcast and social media.
The site presents the company as an active media/network operator focused specifically on reaching sports fans through venue-based digital media.
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