Vertical Impression

Vertical Impression is a Canadian out-of-home media owner and operator that runs the country's largest network of digital advertising screens installed inside elevator cabs. Headquartered in Edmonton, Alberta, and operating in markets including Calgary, Vancouver, Toronto, and Montreal, the company places screens in the elevators of residential and office towers as well as venues such as government buildings and hospitals. Its network reaches an audience of building residents, office workers, and visitors in the confined, high-dwell environment of an elevator ride, where screens also display practical building information such as floor indicators alongside advertising content.

Vertical Impression positions its inventory as a place-based digital out-of-home medium that advertisers can buy programmatically and manage like a digital campaign, with anonymous audience measurement and campaign analytics. Its screens are powered by privacy-by-design certified artificial intelligence that can adapt served ads in real time based on anonymized characteristics of the people viewing them, enabling contextual targeting without collecting personal data. The company reports a monthly reach in the hundreds of millions of impressions across thousands of screens spanning dozens of Canadian markets, and it has expanded its inventory into aggregated networks and programmatic marketplaces to make elevator advertising available to a wider set of buyers.

As a member of industry bodies focused on digital out-of-home, Vertical Impression serves brands and agencies seeking targeted, measurable, place-based exposure to captive residential and commercial audiences throughout Canada's major urban centers.