AllUnite
AllUnite is a Danish technology company that provides real-time audience measurement for out-of-home advertising, retail and transit environments. Headquartered near Copenhagen in Soborg, Denmark, the company describes its mission as connecting the physical world to digital insights in real time, using IoT sensor equipment deployed across a range of locations. The platform delivers traffic and impression analytics, demographic and reach data, and retail conversion and footfall metrics. It supports roadside traffic measurement for OOH media, drive-to-store and catchment analysis, and indoor transit flow optimization, presenting results through a dashboard analytics interface.
The company advertises around-the-clock live data and states data accuracy above 95 percent, with methodology it says has been validated by major market-research firms. AllUnite's tools are aimed at helping media owners, retailers and agencies understand how audiences move and how effectively OOH placements perform. Applications include measuring OOH media effectiveness, analyzing mall and retail footfall, and optimizing travel and commuting environments. The company operates internationally, with offices referenced in Denmark, Brazil, Italy, Australia, Ukraine and the United States, supporting a global client base.
Its materials list work with major out-of-home operators and agencies, including JCDecaux, Ocean Outdoor and Clear Channel, as well as measurement and media firms. By combining sensor hardware with analytics software, AllUnite positions itself as a measurement layer for physical advertising. It is based at Tobaksvejen 25 in Soborg, serving OOH, retail and transit clients worldwide.
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