Goldbach Group

Goldbach Group is a Swiss media marketing and sales house that plans and commercialises advertising across television, digital, and out-of-home channels on behalf of media owners and advertisers. Headquartered in Küsnacht near Zurich, the company acts as a cross-media marketer, aggregating and selling advertising inventory and offering integrated campaign planning, consulting, and technology services in the German-speaking European markets of Switzerland, Austria, and Germany. Rather than operating primarily as a traditional agency buying on behalf of clients, Goldbach functions as an intermediary and marketer that represents broadcasters, publishers, and digital and outdoor media platforms, bringing their inventory to advertisers through unified sales, data, and trading solutions.

Its portfolio spans linear and addressable television, online display and video, programmatic advertising, and digital out-of-home, reflecting a strategy of connecting audiences across screens. The company provides tools such as campaign assistants and cross-media planning services designed to simplify booking and improve targeting and measurement for advertisers and agencies. Goldbach has historically been closely associated with the wider Goldbach outdoor and digital businesses and forms part of a broader Swiss media group.

By combining sales representation, technology, and consulting, Goldbach positions itself as a bridge between fragmented media supply and advertiser demand in the German-speaking region. Its role in aggregating and marketing inventory makes it an important commercial partner within the Swiss and wider German-speaking advertising ecosystem, complementing the media owners and platforms whose space it sells.