Froth & Fur

Froth & Fur is a creative production studio operating out of New York City and Los Angeles that specializes in 3D anamorphic billboard design and production for digital-out-of-home advertising. The studio builds immersive optical illusions that make flat digital screens appear three-dimensional without special glasses, using forced perspective so that objects seem to emerge from the display. It positions itself as a complete, high-end visual storytelling solution, meaning it takes a project from creative concept and story development through 3D animation, visual effects, and post production, and it designs for a variety of environments including Times Square displays, shopping malls, tradeshows, and permanent installations.

A distinctive part of its process is collaborative previewing, where the studio supplies mockups and viewing-angle simulations so a client can see how the anamorphic effect will read on the physical screen before final installation. Froth & Fur works with Fortune 500 companies, advertising agencies, and major brands, and its portfolio references clients such as PepsiCo, Capital One, Amazon, and Microsoft. Because it produces the creative content rather than owning or selling billboard inventory, the studio sits squarely on the design-and-production side of the out-of-home ecosystem.

Within that ecosystem, Froth & Fur serves brands and agencies that want attention-grabbing, cinematic 3D moments on digital billboards, combining animation craft, VFX, and OOH-specific technical know-how to ensure the illusion holds up in the real-world placements where the campaign will run.