Out of Home Creative
Out of Home Creative, often abbreviated OOHC, is an Atlanta based creative agency dedicated specifically to the design of outdoor advertising. It was founded by Melody Roberts, its Chief Creative Officer, who launched the agency in 2015 after serving as Clear Channel Outdoor's Southeast Regional Creative Director, giving the shop a leadership perspective grounded in the media-owner side of the industry. Unlike a general advertising agency, OOHC concentrates on the creative craft of the out-of-home medium itself, designing work across the full range of OOH formats including classic and digital billboards, airport displays, transit advertising, street furniture, digital place-based media, mobile billboards, sidewalk advertising, and wall murals.
The agency frames the medium around the idea that outdoor is where size meets soul, emphasizing bold, memorable design tuned to the split-second attention that roadside and pedestrian audiences give a board. In addition to producing creative, OOHC offers strategic consulting and training, helping brands and other agencies think through how to make their out-of-home campaigns more effective. Roberts's work has earned international recognition, including multiple OBIE awards, and she is regarded as a leading creative voice in the OOH sector.
Within the out-of-home ecosystem, Out of Home Creative sits clearly on the design side, serving brands and agencies that need specialist creative expertise for billboards and place-based media rather than media buying or inventory. Its focus on format-specific craft and consulting makes it a dedicated creative partner for the outdoor channel.
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