Factory 360

Factory 360 is an experiential marketing agency that designs and produces live brand experiences connecting companies with consumers in the physical world. Established in 2007 by a former client-side marketer, the New York agency brings together strategic thinkers, brand marketers and visual artists around the belief that an idea is only as powerful as its execution. It builds face-to-face activations that inspire audiences to laugh, dream and act, spanning college campus tours, pop-up experiences, product sampling, mobile tours and national campaigns.

Its portfolio includes work for well-known brands such as Sephora and Instax, reflecting a track record with consumer names that rely on memorable in-person moments to drive engagement. The agency pairs creative concepting with analytical rigor, combining imaginative experience design with measurement and planning so activations deliver against brand objectives rather than existing purely as spectacle. This blend of creativity and accountability underpins its stated mission of excellence in creativity and execution for every brand and every budget.

Factory 360 is a certified minority business enterprise founded by women, and its industry standing has been recognized through honors including a spot on the 2025 Inc. 5000 list of fast-growing companies as well as Eventex and Cannes Lions awards. Operating nationally across the United States, the agency handles experiential programs end to end, from strategy and creative through fabrication, staffing and on-site production. Within the out-of-home ecosystem, Factory 360 sits on the experiential and brand-activation side, creating the physical touchpoints where audiences interact directly with brands.