On The Water Media LLC

On The Water Media is an out-of-home media company specializing in sailboat advertising, deploying vessels with large digitally printed branded sails along waterfront routes to reach audiences at beaches, harbors and coastal destinations. The company frames the format as combining the visual appeal of a sailboat with the impact of a well-placed billboard: a sailboat glides past with a brand message vibrantly printed across its sail, blending advertising into the natural waterfront scenery without bright lights, aircraft or loud noise. Sustainability is a central selling point—the boats are wind-powered, eliminating fuel consumption, and the printed sails are recyclable—positioning the medium as an environmentally conscious alternative for brands.

In addition to sail media, On The Water Media offers photo and video production using its fleet of boats, captains and crew, including powerboats for shoots and chase boats as camera platforms. Coverage centers on the New York metro area, with named routes across New York Harbor (lower Manhattan, Brooklyn Bridge Park, Battery Park), Long Island beaches (Coney Island, the Rockaways, Jones Beach) and 'Out East' destinations such as Block Island, the Hamptons and Martha's Vineyard, plus custom routes elsewhere. The company also recruits boat owners into its fleet, supplying certified captains, crew and custom sail installation under a revenue-share model.

It operates as a niche experiential/place-based OOH media owner.