Blue Bite

Blue Bite is a New York-based technology company that connects physical objects, media, and environments to consumers' mobile devices, positioning itself as a connected-products and interactive out-of-home platform. Its technology enables brands to open a two-way digital channel with people through the scan of a QR code or the tap of an NFC tag, turning packaging, products, signage, and outdoor media into interactive touchpoints. Through a no-code studio, creators can build dynamic mobile experiences that adapt to each user's location, language, and history, delivering exclusive content, product information, authentication, and personalized engagement.

In the out-of-home context, Blue Bite has developed geofencing and proximity solutions, including its Shadowfencing approach, which delivers mobile advertising to people near moving out-of-home media such as mobile billboards, transit, fleets, and branded vehicles. The company manages campaigns end to end, from audience design and media activation through optimization, reporting, and lift-based measurement, and has partnered with digital signage and out-of-home technology providers to bridge screens and smartphones. Its platform also supports GS1-compliant digital product records, allowing physical goods to carry intelligent data and scalable digital experiences.

By linking tangible media to measurable mobile interaction, Blue Bite helps advertisers extend static and digital out-of-home into interactive, trackable engagement. Serving brands, agencies, and media owners, the company focuses on the intersection of the physical and digital worlds, providing tools that make outdoor, retail, and product touchpoints responsive, personalized, and connected to broader marketing and measurement systems.