Ivee

Ivee

Ivee is a mobility technology company that builds premium passenger experiences and an advertising platform for ride-hail and taxi networks. Its stack includes Ivee Inside, an in-vehicle infotainment system with content and games; Ivee Intelligence, a personalization and analytics layer; Ivee Ads, an advertising platform built for the passenger economy; and a consumer mobile app.

Through partners including Uber, Lyft, Via, Blacklane and Creative Mobile Technologies, Ivee places branded, hyper-targeted messaging in front of a captive in-vehicle audience, and it has promoted a Smart Taxi experience capable of reaching millions of passengers annually. From an out-of-home perspective, Ivee functions as an in-vehicle digital and place-based advertising technology, enabling geo-targeted campaigns in a brand-safe, high-attention environment with measurable results; recent collaborations include geo-targeted programs alongside Branded Cities and Nickelytics and participation in TikTok's Out of Phone initiative.

Press activity from 2025 confirms active partnerships and live campaigns, indicating the company is currently operating. Ivee's role is best classified as advertising technology and data for the mobility and transit-adjacent OOH space, monetizing rideshare and taxi rides while personalizing the passenger experience across U.S. markets.

Portfolio

Formats

TransitDigital / DOOHPlace-based

Specialties

In-vehicle DOOHRideshare/taxi advertisingPassenger infotainmentAudience targetingCampaign measurement

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Other OOH companies in New York

Also offering Transit

CategoryTechnology & Data
RoleIn-vehicle rideshare/taxi ad platform & passenger software
LocationNew York, USA
CoverageNational (USA)
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