Place Exchange

Place Exchange is a supply-side platform (SSP) and programmatic exchange built specifically for out-of-home (OOH) and digital out-of-home (DOOH) advertising. It describes itself as a leading independent SSP for programmatic DOOH, and its core purpose is to make OOH media truly programmatic by giving buyers the same targeting, execution, and measurement capabilities for OOH that they already use for other digital channels. A defining feature of Place Exchange is that it enables agencies and advertisers to buy OOH inventory directly within the demand-side platforms (DSPs) they already use, unifying OOH with online, mobile, and other digital media through the same workflow, creatives, reporting, and attribution.

This DSP-native approach lets programmatic buyers plan and transact OOH alongside the rest of their omnichannel campaigns rather than in a separate, manual process. The company's patented technology also powers a measurement solution, PerView, which helps buyers and sellers measure reach, frequency, and impressions across OOH media types, geographies, timeframes, and audience segments. Place Exchange serves both the demand side, including advertisers and agencies, and the supply side, connecting media owners' inventory to programmatic demand, and it has expanded its programmatic guaranteed offering as well as its geographic reach into markets including Europe and Latin America.

In late 2025, Place Exchange was acquired by Broadsign, further integrating it into the broader DOOH technology ecosystem.