LatinAd

LatinAd is an Argentine technology company that provides software and programmatic infrastructure for the digital out-of-home industry across Latin America. Established in 2018, the company has built a full-stack platform that automates the administration, buying and selling of advertising space on digital screens, and it now operates with a presence spanning around 15 countries in the region. Its technology suite includes a content management system that lets media owners load, schedule and manage screen content in real time from a single interface; a supply-side platform that connects screens to the global programmatic ecosystem and receives campaigns from multiple advertisers automatically; and a programmatic hub, or exchange, that integrates with demand-side platforms to expand advertising demand.

Together these tools allow screen operators to manage and monetize their inventory without friction, while giving advertisers automated access to digital out-of-home audiences across many markets. LatinAd equips media owners in countries including Argentina, Peru, Ecuador, Colombia, Chile and parts of Central America with the ability to tap programmatic demand, and it has partnered with global out-of-home software and demand platforms to extend international reach into and out of the region. By focusing on the technology and data layer rather than owning screens itself, LatinAd serves as an enabler for both media owners and buyers, helping standardize and modernize a historically fragmented market.

With its regional footprint and comprehensive DOOH technology stack, LatinAd has become a significant infrastructure provider powering programmatic digital out-of-home advertising throughout Latin America.