Broadsign

Broadsign is a leading out-of-home advertising technology company whose platform powers the management, operation, and monetization of digital and static OOH networks worldwide. Positioned as "the platform that powers out-of-home," Broadsign brings a media owner's entire business onto a centralized, web-based system that spans content and network management, ad serving, static campaign operations, and programmatic selling. For media owners, the platform includes tools such as Broadsign Control for content and network management, Broadsign Ayuda for static campaign and business operations, a programmatic supply-side platform (SSP), and Broadsign Publish for local signage messaging.

For agencies and brands, Broadsign offers programmatic demand-side buying, an inventory catalog for discovering placements, and measurement and attribution services, enabling advertisers to plan and activate campaigns across airports, billboards, grocery stores, malls, transit hubs, and urban panels. The company serves media owners looking to scale and sell inventory, advertisers and agencies running targeted programmatic DOOH campaigns, and retailers deploying in-store networks. Broadsign has expanded its programmatic reach through acquisitions in the space, connecting buyers to a broad pool of DOOH inventory across North America, Europe, Africa, and beyond.

By automating campaign workflows, network operations, and programmatic transactions in a single suite, Broadsign sits at the center of the digital-OOH ecosystem, helping the industry operate more efficiently and compete for advertiser budgets. Its software supports hundreds of thousands of signs globally, including a large base of digital screens, making it one of the most widely deployed operating systems for the OOH sector.