Perion

Perion is an advertising technology company whose out-of-home business operates one of the largest digital out-of-home networks in the industry. With a significant presence in Montreal, Quebec, the company runs an omnichannel execution platform that it describes as AI-native infrastructure for modern media, spanning connected TV, social, display, audio, search, and digital out-of-home. Within that platform, Perion manages access to more than 1.7 million DOOH screens globally, providing the supply-side and demand-side technology that connects advertisers to programmatic digital out-of-home inventory around the world.

The company's DOOH capabilities grew from its acquisition of a specialized digital out-of-home marketplace built to automate the buying and selling of programmatic outdoor screens across countries. Through this technology, media owners can make their digital screens available programmatically, while advertisers and agencies plan, buy, and optimize DOOH campaigns using audience data, automated triggers, and cross-channel measurement. Perion emphasizes predictive planning, omnichannel activation, and AI-driven optimization, allowing digital out-of-home to be bought alongside other channels within unified campaigns.

For the out-of-home industry, Perion functions as a technology and data provider rather than a physical media owner, supplying the exchange, automation, and analytics that underpin programmatic DOOH transactions. Its global screen footprint and connections to major demand platforms make it an important part of the infrastructure enabling data-driven outdoor advertising. By integrating DOOH into a broader omnichannel operating system, Perion helps advertisers treat digital out-of-home as an addressable, measurable, and programmatically accessible medium worldwide.