Astral Out-of-Home

Astral Out-of-Home is the outdoor advertising division of Bell Media, one of Canada's leading media companies. Originally launched in 1987 as Astral Media Outdoor by the Montreal-based Greenberg family, the business was acquired by Bell when it purchased Astral Media in 2013. Astral operates a strategically positioned national network of tens of thousands of advertising faces, ranging from street-level posters and billboards to large-format digital displays.

The division organizes its offering across several product lines, including outdoor billboards, lifestyle and place-based networks, street furniture such as transit shelters and columns, airport advertising, large digital format screens and transit media. In 2023, Bell Media significantly expanded its out-of-home footprint by acquiring the Canadian assets of another major operator, adding thousands of faces across the country and reinforcing Astral's position in key urban markets. The company serves national brands, agencies and local advertisers, offering campaign planning, audience data and creative support alongside its inventory.

Astral emphasizes premium placements in high-traffic downtown cores, along commuter routes and within transit systems in cities including Montreal, Toronto and Vancouver. Backed by Bell Media's broader portfolio of television, radio and digital assets, Astral is able to offer integrated cross-platform advertising solutions that combine out-of-home reach with other channels. Its national scale, diverse format mix and growing digital inventory make it one of the most prominent out-of-home media owners in Canada.