Otima

Otima is a Brazilian out-of-home media company specializing in urban furniture advertising in Sao Paulo, one of the largest and most competitive media markets in Latin America. Established to help transform the city's urban landscape, Otima operates a network of street furniture faces under a long-term municipal concession, managing thousands of advertising surfaces on bus shelters and related structures across the city. Its inventory provides advertisers with dense, high-frequency coverage at street level along major corridors and high-traffic avenues, delivering audiences that rival open television for reach within the Sao Paulo market.

Otima has invested in digital and interactive capabilities, introducing touch-activated campaigns with real-time streaming content on major bus corridors and developing tools that connect physical placements to mobile devices. Its Mobile Extension solution uses geolocation to deliver smartphone advertisements tied to nearby out-of-home pieces at the moment consumers pass them, bridging physical and digital channels. The company positions its urban furniture as both a public service and an advertising medium, contributing shelters and street amenities to the city while offering brands elegant, well-integrated placements.

In 2021, Otima was acquired by Eletromidia, Brazil's largest out-of-home operator, complementing that company's street-level presence and marking its entry into the Sao Paulo urban furniture segment; Otima continues to operate under its own brand. Serving agencies, media buyers and national and local advertisers, Otima remains a leading specialist in street furniture media within the Sao Paulo metropolitan region.