The Quotient Group/Qfactor

The Quotient Group is an aviation-focused marketing agency and airport advertising specialist based in Greenville, Wisconsin. Per its own website, it describes itself as a full-service marketing agency with '100+ years of aviation experience,' acting as a creative and strategic partner to airports and aviation clients.

A central offering is In-Terminal Advertising: the company states it is 'changing the model for airport terminal advertising,' and its Qfactor division leads the in-terminal advertising program, developing and operating advertising solutions inside airport terminals to generate non-aeronautical revenue for airport operators nationwide. This places it in the place-based OOH space as a media manager/operator of airport advertising environments, static displays, digital screens, and sponsorships within concourses and terminals.

The Quotient Group is certified as both a Disadvantaged Business Enterprise (DBE) and an Airport Concessionaire Disadvantaged Business Enterprise (ACDBE), certifications commonly required for airport concession and advertising contracts. It also runs an industry event, the 'Airport Roundtable Series.' Because it packages, sells, and manages in-terminal advertising inventory on behalf of airports rather than simply buying media for brands, it functions primarily as an airport media operator, combining aviation-specific marketing expertise with in-terminal media operations.