MAD Outdoor Inc.
MAD Outdoor Inc. is a billboard advertising operator covering the suburbs of Chicago, Illinois. Per its own website, the company offers 28 billboard locations situated throughout the Chicago suburban market, describing its structures as well maintained, lighted, and highly visible to maximize exposure for advertisers along commuter routes and high-traffic corridors.
The company was founded in 1999 by owner Mark Hirtzer, with David Malay serving as president; its operations are closely related to the affiliated Chicago-area billboard operator M&M Outdoor, sharing management contact details (708.784.0886). MAD Outdoor's inventory is presented location-by-location on its site so advertisers can review individual billboard positions and select placements aligned to their audience and geographic goals.
As a regional media owner, the business focuses on owned static roadside billboard structures in the greater Chicago suburbs rather than digital, transit, or place-based formats. It markets billboards as a persistent, always-on medium for local and regional advertisers seeking sustained visibility across the suburban Chicago area. (Company website was intermittently returning a 503 error at time of review; operational details reflect the company's own published site content.)
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