Kinective Media

Kinective Media by United Airlines is a traveler-focused media network and part of a travel commerce platform operated by United Airlines. According to its own website, the network lets brands reach United customers with personalized advertising throughout the travel journey, described as at home, at the airport, during the flight, at the destination and everywhere in between. Its omnichannel media inventory includes several place-based and digital touchpoints: United's award-winning mobile app, united.com (cited at 1.8 million daily visitors), in-airport media and all-new seatback screens across the fleet, together adding up to an average of about 3.5 hours of attention per traveler.

The company states it engages more than 108 million unique flyers across its specialized media channels. Kinective Media differentiates itself through deep, first-party insights drawn from United's MileagePlus loyalty program, one of the world's largest, enabling targeting by audience segments such as frequent travelers, origin and destination, business versus leisure, family travelers and cabin preference. The site notes that advertisers do not receive customers' personal data; instead the platform uses aggregated, anonymized insights, and customers can opt out of targeted ads.

Positioned as the airline industry's first media network of its kind, Kinective Media targets national brands and agencies seeking to reach an attentive, high-value U.S. traveler audience through place-based and digital channels.