SILVERCAST

SILVERCAST Media is a Manhattan-based independent out-of-home media owner specializing in premium digital and static oversized billboard spectaculars in the highest-profile advertising districts in the United States. Founded in 2016 by out-of-home industry veterans, the company describes its mission as creating the world's most iconic media destinations, and it concentrates on landmark locations rather than broad networks of standard roadside billboards. Its flagship asset is a large four-K high-resolution digital spectacular in the heart of Times Square, known as the Big Kahuna, spanning roughly 30,000 square feet of display surface, and the company also operates media in the Penn District near Penn Plaza and Madison Square Garden.

SILVERCAST has expanded its portfolio to additional major markets including Chicago and Los Angeles, positioning its inventory as destination-defining canvases for brand launches, entertainment campaigns, and cultural moments. The company has become known for pioneering anamorphic three-dimensional digital art on its Times Square screen, presenting attention-grabbing installations that generate social media amplification well beyond the physical footfall of the location. By focusing on a small number of oversized, high-impact placements in dense pedestrian and tourist environments, SILVERCAST offers advertisers scale, prestige, and photographic backdrop value that standard formats cannot match.

The operator owns and manages these signature displays directly, pairing premium positioning with high-resolution technology. Its concentration on iconic urban spectaculars makes it a specialist provider for brands seeking flagship visibility in Times Square and other marquee American destinations.