Rockbot
Rockbot is a technology company that provides a unified platform for in-location (place-based) media across brick-and-mortar businesses. Since 2009 it has built digital media solutions for physical venues spanning retail, restaurants, grocery, fitness, hospitality, education and other verticals, and it is trusted by tens of thousands of business locations across North America, with clients including large national brands. Its cloud-based platform combines several onsite media products: licensed streaming background music and curated playlists, digital signage and menu boards, streaming TV content, audio messaging, and a guest request/voting app.
A central capability relevant to out-of-home is Rockbot's retail media network, which lets operators monetize their in-store digital screens by running advertising, effectively turning venue displays into a place-based/DOOH advertising channel. Businesses upload content to a central dashboard and schedule what plays on each screen by time, location or audience, while monitoring device health, playback status and connectivity across every site; the system is designed to give single-location operators the same control as national chains. Because Rockbot supplies the technology, content management and ad-monetization layer that powers place-based digital screens and in-store media at scale, it operates in the OOH ecosystem as a digital signage and retail-media technology provider rather than a billboard owner.
Its website is live and details its platform, industry solutions and pricing.
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