Technique Mirage
Technique Mirage is a specialty out-of-home advertising company focused on extra-large-format image projection, based in Moss Landing, California. According to its own website, the firm was founded in 1986 by former cinematographer Robert Collier after he designed and built what the company calls the world's brightest Mega-Image Projector, and it has since developed specialized projection equipment and techniques that create an innovative alternative advertising medium. Its core product, Mega-Image presentations, consists of still or motion-picture images projected at very high resolution onto giant screens or building surfaces, typically running from dusk until roughly 1:00 am.
The company produces projection media from client-supplied materials, including large-format film transparencies for stills and video or digital files for motion content. Technique Mirage states it delivers Mega-Image presentations in cities across the entire United States and various cities around the world, supporting new product launches, special events, sponsor awareness, trade-show advertising, political messaging and entertainment. The business is positioned as an experiential and alternative OOH medium, creating high-impact, temporary projection spectaculars for brands and events.
It is a genuine, currently operating projection-advertising company reachable through its Moss Landing office.
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