Sullivan Media, Inc.

Sullivan Media, Inc., operating as MallAds.com and based in Omaha, Nebraska, is a nationwide mall and place-based advertising company that has been in business since 2001. The company provides advertisers access to more than 1,700 malls and billboard placements across the United States, enabling local, regional, and national campaigns in high-traffic shopping-center environments. Sullivan Media offers a broad range of in-mall formats, including full-color backlit panels, banners, kiosks, digital displays, standees, in-mall billboards, floor graphics, barricade graphics, door clings, elevator wraps, and escalator graphics.

Beyond static and digital placements, the company produces experiential activations, custom wraps, and pop-up campaigns to engage shoppers directly. It also extends into related out-of-home channels such as digital, bus, and airport advertising. Sullivan Media emphasizes data-driven targeting by market, income, age, and lifestyle, combined with strategic placement optimization and customized campaign design rather than standardized pricing, to maximize advertiser return on investment.

The company highlights premium location access and personalized service, with CEO David P. Sullivan personally engaging clients. Its client portfolio has included brands such as Game Show Network, T-Mobile, and Bulova, as well as educational institutions, reflecting experience across corporate, retail, and public-sector advertisers.