NOVUS Media
NOVUS Media is an independent, location-based media planning and buying agency headquartered in Chicago, Illinois. Founded in Minnesota in 1987 with roots in direct-response marketing, the agency has evolved into a specialist in geospatial and out-of-home media, describing its approach as grounded in marketing science and geospatial analytics. NOVUS builds customized, multichannel media programs that emphasize local precision alongside national impact, aiming to reach audiences where they live, work and travel.
Out-of-home sits at the core of its practice, complemented by retail media, place-based media and other location-driven channels. The agency has invested in proprietary technology, including a multimedia planning and buying platform and a data capability the company refers to as its Data Spine, used to enrich client data and inform where and how campaigns run. Its geospatial engine helps the team understand the value of specific geographies and the audiences within neighborhoods, so plans can be tailored to local market conditions.
NOVUS sold its Canadian division in 2023 to concentrate on growth in the United States, where it serves clients across retail, utilities, healthcare, education and nonprofit sectors. The agency has received industry recognition, including AdAge Media Agency of the Year honors and DPAA digital out-of-home awards, and is a member of the 4A's. Positioned as an alternative to larger holding-company shops, NOVUS combines independent ownership, analytics-led planning and hands-on buying to deliver measurable location-based and out-of-home campaigns for national advertisers.
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