EMC Outdoor

EMC Outdoor is an independent out-of-home media planning and buying agency based in Newtown Square, Pennsylvania, that has specialized in the OOH channel since 1991. Working on the buy side for brands and agencies, EMC plans and buys across essentially every type of out-of-home media, from traditional billboards, both static and digital, to transit advertising on buses, trains, and stations, street furniture, and airport media. Beyond traditional formats, the agency handles non-traditional and lifestyle placements such as mall displays, gas-station media, fitness networks, cinema, and retail media, as well as experiential and mobile options including brand ambassadors, pop-ups, wrapped vehicles, and mobile billboards.

EMC has a particular focus on event, tradeshow, and conference marketing, planning OOH and experiential activations that surround venues and association gatherings to help exhibitors and sponsors stand out. The agency describes its methodology as audience-first rather than inventory-led, using mobile location data and audience intelligence to target campaigns precisely and then reporting on performance and return on investment. It also integrates programmatic and omnichannel extensions so that physical OOH campaigns can carry through into digital channels.

EMC Outdoor plans campaigns ranging from single-market efforts to national and international programs across the United States and abroad. With more than three decades of dedicated OOH experience, EMC positions itself as a strategic out-of-home specialist under the banner "The Art of Being Seen."