Scadron Outdoor Advertising
Scadron Outdoor Advertising is a Chicago-based out-of-home media firm with a four-generation family history. According to its own site, the business was originally founded in 1892 as Arrow Sign Co. and later evolved into Scadron Outdoor Advertising after divesting its on-premise commercial sign division in the 1980s to focus on outdoor advertising. The company specializes in large-format displays, including dynamic illuminated billboards and major spectacular wallscapes ranging from roughly 2,000 to 5,000 square feet.
Its retained inventory is concentrated in high-visibility Chicago locations such as the River North and downtown entertainment districts, the Wrigley Field area, and major Chicago expressways, with additional presence in Lake and McHenry Counties. Scadron notes that it sold most of its locations to national outdoor firms in 1997 and 2004 but continues to operate a handful of retained premium structures and offers expertise in developing new advertising opportunities across the Chicago metropolitan area. The firm is run by fourth-generation family members Jeffrey and Barry Scadron and also engages in related real-estate ventures alongside its core outdoor advertising business.
It positions itself as a boutique, locally focused operator emphasizing premium, high-impact placements in the Chicago market rather than broad national coverage.
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