Excite OOH

Excite OOH is an independent out-of-home media agency based in Covent Garden, London, working with brands and marketers on a global basis. The agency positions itself as a specialist partner for ambitious advertisers and states that it operates with a presence across more than 100 countries, enabling it to plan and coordinate out-of-home campaigns internationally as well as in the United Kingdom. Its services span the full out-of-home process, from media planning and audience-led strategy through to media buying and trading, creative development and production, and post-campaign reporting and performance analysis.

Excite OOH offers programmatic digital out-of-home alongside traditional formats, applying data-driven targeting to help advertisers reach relevant audiences efficiently, and uses proprietary planning technology to inform decisions on where campaigns should run. The agency describes a structured, three-step methodology in which it develops the campaign brief, crafts the media strategy, then activates the plan and reports on results, giving clients accountability across the campaign lifecycle. Being independent, Excite OOH emphasizes flexibility and responsiveness, buying across billboards, transit, street furniture, place-based environments and digital out-of-home according to each brief and market.

Its client roster has included brands such as DPD, Matchroom Boxing and KILROY, spanning sport, logistics and travel sectors. For advertisers that want to run out-of-home across multiple countries without committing to a large holding-company network, Excite OOH provides a route to internationally coordinated planning and buying delivered by a specialist independent team focused solely on the out-of-home channel.