Pattison Outdoor Advertising

Pattison Outdoor Advertising is Canada's largest out-of-home advertising company, helping brands and businesses harness outdoor media through a coast-to-coast network of inventory, research insights, and customer support. The company organizes its offering into five main product categories. Its Classic Outdoor division covers billboards, vertical posters, murals, and bus benches, while its Digital Outdoor division delivers digital billboards, interactive displays, and dynamic screens. Its Transit business spans bus and train advertising as well as transit-station displays, and its Airports division targets high-dwell-time travel hubs.

A Place-Based category rounds out the portfolio with pathways, indoor spaces, and sporting venues. Pattison serves every Canadian region, including Alberta, the Atlantic provinces, British Columbia, Manitoba, Ontario, Quebec, and Saskatchewan, describing its reach as extending from the shores of Vancouver Island to the Atlantic coast. The company operates thousands of campaigns generating millions of impressions and counts major brands such as McDonald's, Nike, Netflix, Apple, and Air Canada among its clients. Beyond selling media space, Pattison provides campaign planning, client support, data analytics, and in-house design and production services, giving advertisers an end-to-end out-of-home solution.

With its combination of classic roadside billboards, a growing digital network, transit and airport inventory, and place-based venues, Pattison Outdoor functions as a truly national operator and the dominant out-of-home platform in the Canadian market. Its nationwide footprint and integrated planning, data, and production capabilities let advertisers run coordinated campaigns across multiple provinces and formats, reinforcing its position as the leading media owner in Canadian out-of-home.