BIG Outdoor

BIG Outdoor is an out-of-home media owner specializing in large-format and high-impact advertising placements across major North American markets. Headquartered in Dallas with offices in Los Angeles and New York City, the company connects brands with premium, highly visible inventory and also helps property owners generate revenue from high-visibility building corners and walls. Its portfolio centers on four primary formats: spectaculars, which are oversized, often custom-built billboard installations in marquee urban locations; digital displays, including large screens at venues and high-traffic sites; wallscapes, which are building-sized advertisements mounted on the faces of prominent structures; and barricades, which wrap construction sites and events with branded media.

This focus on grand, place-based formats positions BIG Outdoor as a specialist in attention-commanding urban displays rather than standard roadside bulletins. The company markets its reach across a network of major markets including New York, Los Angeles, Chicago, Dallas, San Francisco, San Diego, Atlanta, Portland, Austin, and Nashville, giving national advertisers coordinated access to landmark placements in multiple cities. As a media owner and operator, BIG Outdoor manages the securing, building, and selling of these displays, working with brands, agencies, and property owners to develop campaigns tied to signature locations.

Its emphasis on spectaculars, wallscapes, and other large-scale formats appeals to advertisers seeking dramatic, photograph-worthy presence in dense metropolitan environments, and its multi-market footprint supports campaigns that span several of the country's most competitive out-of-home advertising markets simultaneously.