IMA Outdoor

IMA Outdoor is a Toronto based out-of-home advertising company, founded in 1995, that specializes in reaching hard-to-access professional and commuter audiences across major Canadian markets. The firm operates distinctive networks in Toronto, Vancouver and Montreal, with a particular strength in transit and office-tower environments. Among its signature assets is an exclusive advertising relationship with the GO Transit network, encompassing more than seventy train and bus stations and a large fleet of trains and buses, which it pairs with its CITYLITES network of advertising displays inside office towers connected to Toronto's underground PATH pedestrian system.

IMA markets an integrated offering it calls the ONE Network, combining GO Transit and CITYLITES inventory so advertisers can surround commuting professionals throughout their daily journey, from station to workplace. The company also promotes high-impact packages, described as DOMINATIONS, that concentrate branding in premium locations for maximum visibility, and it has deployed large digital LED installations, including a screen solution on a Toronto skywalk. By focusing on the working commuter and on controlled, high-dwell environments such as transit hubs and downtown corridors, IMA differentiates itself from operators built primarily around roadside billboards.

Its exclusive and one-of-a-kind positions in Canada's three largest cities give advertisers access to audiences that are otherwise difficult to reach through conventional media. For brands targeting affluent, urban professional consumers in Toronto, Vancouver and Montreal, IMA Outdoor offers a specialized portfolio of transit, place-based and digital out-of-home inventory backed by exclusive network agreements.